Terrible’s Partners with Upside to Enhance Customer Value and Boost Brand Loyalty

Terrible’s is partnering with Upside to add 84 of its gas stations to Upside’s digital marketplace.

December 7, 2023

WASHINGTON, D.C. and PARADISE, NV, December 7, 2023 – Terrible’s is partnering with Upside to add 84 of its gas stations to Upside’s digital marketplace. This partnership will help Terrible’s access a broader audience and incentivize both new and occasional customers to choose their gas stations over competing options, thanks to personalized promotions within the Upside platform.

“At Terrible’s, we continually seek out innovative avenues to introduce our brand to new consumers and enhance brand loyalty among our current customers,” said Sam Zanini, Vice President of Revenue Management, Data Analytics and FP&A at Terrible’s. “We're excited to collaborate with Upside to offer cash back incentives that serve the interests of our prospective and existing customers and measurably contribute to our business.”

Upside connects millions of drivers with gas stations and convenience stores nearby. The company analyzes historical customer data to create personalized offers for customers that profitably increase cross-shop transactions, from pump to c-store. These personalized offers are delivered to consumers through the Upside mobile app and its network of partner apps. 

"A defining feature that sets Upside apart is that we deliver proven incremental sales to gas stations and c-stores by filling their excess capacity with new, profitable transactions,” said David Poulnot, VP Sales, Fuel & Convenience at Upside. "We’re excited to help Terrible’s boost their brand loyalty and drive more consumers to their fuel sites in a way that’s measurable and proven."

Since its launch in 2016, Upside has grown to work with more than 100,000 nationwide gas stations, c-stores, grocery stores and restaurants. To date, Upside has delivered more than one billion in incremental profit to its retailers on its digital platform.

With only 30% of stations in a given area eligible to participate in the program, the time to join is now. To learn more about how you can partner with Upside, visit www.upside.com/business/fuel-and-convenience



Upside is a marketplace that connects consumers with brick and mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.


Terrible’s, or Terrible Herbst Oil Company, is a privately held company based in Paradise, Nevada, United States. The company began in 1959 and now operates over 80 car washes and 180 convenience stores and gas stations throughout Nevada, California, Utah and Arizona. Terrible’s believes in differentiating itself from its competition by offering a ‘Deliberately Different’ experience to every customer at a fair price. For more information, please visit terribles.com.

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