Upside has spent years building a network of users who rely on the app for cash back on transactions at gas stations, grocery stores, and restaurants. Today, we’ve created the largest network of food and fuel in America. And in doing so, we’ve gotten access to something invaluable: human beings in cars, making real-world purchasing decisions. 

​​As H-E-B enters Dallas — a high-growth, highly competitive market — you have an opportunity to accelerate success by tapping into this existing network of active, high-intent shoppers.

That network can be your competitive edge. It’s not a theoretical benefit — the potential is all around you, ready to be realized. Get a closer look at what that actually means here.

A growth market — and a fierce battleground

You know Dallas is no ordinary grocery market. It's one of the most competitive regions in Texas, with players like Walmart, Kroger, Tom Thumb, and Aldi all fighting for share. Every week, Dallas consumers are inundated with choices — and while H-E-B’s brand is beloved in cities like Austin and San Antonio, converting new and occasional shoppers in this new region requires a new playbook.

That’s where Upside comes in. We already have 10% of Dallas-Fort Worth’s population using Upside to make real-world spending decisions across fuel, grocery, and restaurants. That number is growing every day. These shoppers — families, commuters, and value-driven decision-makers — plan their spending around our app.

What could partnering with Upside actually look like? Let’s look closer for the potential real-world impact.

In the DFW Metroplex, there are eight H-E-B stores, plus two Joe V’s Smart Shop locations (and counting). But Dallas is competitive for grocers, and local shoppers are inundated with choices. This isn’t a unique story, because the same situation exists in communities all over Texas.

Within this area, though, your stores are also surrounded by more than 800 gas stations on Upside. Millions of consumers use the Upside app to decide where to fill up their tanks. Indeed, 80% of Upside users will choose a gas station on Upside even if a competitor is offering a comparable price.

Upside is a marketplace that delivers personalized cash-back offers to consumers based on where they are and how they shop. Unlike broad awareness channels, Upside targets high-intent shoppers in real time, helping them choose your store over the competition. 

When H-E-B joins the platform, it becomes the featured grocery option for those users — and your competitors are blocked from visibility. The benefit of this H-E-B store joining Upside is two-fold: win more trips from users already mobilizing around your stores, and join before your competitors do. The earliest adopters see the largest boost in the marketplace — and because we cap the density of our markets, they secure their place on the platform before competitors can block them out.

Changing behavior, growing profit

We’ve already changed behavior for millions of consumers who use Upside every day to decide where to spend. Now, we can direct that spending power to H-E-B, reaching moms and families — your core customers — who already use Upside to make smarter choices. 

Let’s turn their next smart choice into choosing your store over and over again.

Get in touch with our team of grocery experts to learn more about tapping into Upside’s industry-leading fuel network.