Fareway Partners with Upside to Bring Personalized Cash Back Offers to Shoppers Across Seven States

October 20, 2025 – WASHINGTON, D.C. — Fareway Stores, Inc., a Midwest grocery retailer with locations across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota, has partnered with Upside, the leading digital marketplace that connects retailers with new and existing customers through personalized cash back offers.

The partnership brings Upside to all of Fareway’s 140+ grocery and meat market stores, giving shoppers more value on the products they buy every day while driving incremental visits and profit for Fareway.

“At Fareway, we’re always looking for ways to serve our customers better,” said Mike McCormick, Chief Retail Officer at Fareway. “Upside provides another way for us to reward our loyal customers while also attracting new shoppers in a competitive grocery market. It’s a win-win for our communities and our business.”

Upside’s platform uses anonymized transaction data to deliver personalized, cash back offers that help grocers attract first-time shoppers and encourage repeat visits. For Fareway, this means more customer engagement and more revenue opportunities across all of its store locations.

“Fareway is a respected name in the grocery industry, and we’re thrilled to bring them onto the Upside platform,” said Upside President, Retail Go-to-Market Nick Worswick. “With Fareway’s focus on quality and service and our ability to influence consumer behavior, we’ll deliver meaningful value to both Fareway’s customers and their bottom line.”

Fareway joins Upside’s growing momentum with grocers, securing a regional advantage that limits nearby competitors from participating. This exclusivity steers customers to Fareway locations instead of competitors and drives incremental profit through margin-bound personalized promotions.

That advantage is powered by Upside’s national scale. The platform reaches more than 35 million consumers and connects them with personalized cash back offers at over 100,000 grocery, restaurant, and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers. Grocery retailers can learn more about partnering with Upside, by visiting www.upside.com/business/grocery.

ABOUT UPSIDE

Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside’s personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com.