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Fuel retailer achieves 5%+ lift in station volume with Upside
Leveraging Upside’s personalized promotions for revenue growth and market expansion in the convenience store and gas station industry.
new customers driven by Upside
visit frequency from existing customers
return-on-investment from the program
Upside’s impact on individual gas stations vs. non-participating sites
This retailer was searching for a way to understand Upside's impact on their network. To do this, we compared the retailer’s sites in the same market, with the same brand of fuel, similar operations, and the same performance pre-Upside. We found a set of sites in Tampa, Florida that met all these attributes and compared their performance after a group of 17 sites was launched on Upside.
Upside's personalized promotions for increased spending
Upside worked closely with the retailer, devising a tailored strategy that catered to their unique requirements. As of November 2020, the retailer had launched 17 fuel and convenience store locations on Upside. Upside’s solution was three-pronged:
- Attracting new customers through personalized Upside promotions
- Amplifying visit frequency from existing customers
- Competitor blocking – preventing competitors from joining the Upside program in the same vicinity
Competitor blocking is a key strategy that safeguards the retailer’s market dominance, keeping competitors at bay and promoting customer loyalty. By employing personalized promotions, Upside not only succeeded in attracting new customers to the retailer's locations, but also in motivating existing customers to spend more frequently.
Capitalizing on personalization: Upside drives a 5% volume surge
After the Upside launch, the retailer's Upside stations outperformed their non-Upside stations by over 5%, leading to $2.4M in incremental revenue.
A clear divergence in the monthly transaction volume between Upside and non-Upside sites occurred after the launch, leading to a 5%+ lift in volume for Upside stations. Given the similarity of the sites in the market, merchant, and pre-Upside performance, the upswing can be attributed to Upside’s personalized promotions. Since joining the program in November 2019, Upside has driven over $26M in incremental profit in less than three years.
Upside's personalized promotions not only demonstrate a clear impact but also drive significant profit. For businesses striving to outperform competitors and foster customer loyalty, the advantages of partnering with Upside are clear.
Retailer profile
Retailer case study
Fuel & C-store
East Coast and Midwest
3,000
November 2019
new customers driven by Upside
visit frequency from existing customers
return-on-investment from the program
Upside’s impact on individual gas stations vs. non-participating sites
This retailer was searching for a way to understand Upside's impact on their network. To do this, we compared the retailer’s sites in the same market, with the same brand of fuel, similar operations, and the same performance pre-Upside. We found a set of sites in Tampa, Florida that met all these attributes and compared their performance after a group of 17 sites was launched on Upside.
Upside's personalized promotions for increased spending
Upside worked closely with the retailer, devising a tailored strategy that catered to their unique requirements. As of November 2020, the retailer had launched 17 fuel and convenience store locations on Upside. Upside’s solution was three-pronged:
- Attracting new customers through personalized Upside promotions
- Amplifying visit frequency from existing customers
- Competitor blocking – preventing competitors from joining the Upside program in the same vicinity
Competitor blocking is a key strategy that safeguards the retailer’s market dominance, keeping competitors at bay and promoting customer loyalty. By employing personalized promotions, Upside not only succeeded in attracting new customers to the retailer's locations, but also in motivating existing customers to spend more frequently.
Capitalizing on personalization: Upside drives a 5% volume surge
After the Upside launch, the retailer's Upside stations outperformed their non-Upside stations by over 5%, leading to $2.4M in incremental revenue.
A clear divergence in the monthly transaction volume between Upside and non-Upside sites occurred after the launch, leading to a 5%+ lift in volume for Upside stations. Given the similarity of the sites in the market, merchant, and pre-Upside performance, the upswing can be attributed to Upside’s personalized promotions. Since joining the program in November 2019, Upside has driven over $26M in incremental profit in less than three years.
Upside's personalized promotions not only demonstrate a clear impact but also drive significant profit. For businesses striving to outperform competitors and foster customer loyalty, the advantages of partnering with Upside are clear.
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First movers on Upside see 60% transaction lift after the market hits critical mass
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