New Maurer’s Market sees $11,000 profit and 1.7% incremental sales lift

Local grocery store boosts profit through Upside’s digital marketplace

New Maurer’s Market sees $11,000 profit and 1.7% incremental sales lift

Local grocery store boosts profit through Upside’s digital marketplace

New Maurer’s Market sees $11,000 profit and 1.7% incremental sales lift

Local grocery store boosts profit through Upside’s digital marketplace

November 2023
Key results
$11,000

Incremental net profit

46%

New customers from Upside

74%

Return on investment, and 1.7% incremental sales lift

The challenge

Boosting sales and expanding customer reach

Maurer's Market, a local grocery store in Dells, Wisconsin, saw costs rising and wanted to grow their customer base to increase profits and offset those rising costs. The grocer sought a solution that could attract new customers while incentivizing existing customers to make more in-store purchases.

Upside solution

Driving sales growth and customer loyalty

Maurer's Market found a powerful solution in Upside's digital marketplace. By partnering with Upside, they accessed an effective platform to boost sales, drive profitability, and acquire new customers.

How Upside solved the challenges:

  • Acquiring new customers:
    - Upside's digital marketplace provided Maurer's Market with targeted customer acquisition strategies. Through personalized cash back offers, Upside enticed many new customers to choose Maurer's Market over competitors.
  • Expanding customer reach and sales:
    - Upside's innovative approach focused on expanding customer reach and increasing sales from existing customers. Upside motivated customers to make repeat purchases through tailored incentives, like personalized offers, driving revenue growth.
resultS

Significant incremental sales and return on investment

Maurer's Market experienced impressive results with Upside, including a 74% return on investment, $11,000 in incremental net profit, and $104,000 in incremental value. The program helped the store’s customer base grow with 144 new customers and increased overall customer engagement.

Segment Relative Increase in Monthly Visits
 New  n/a
 Infrequent  3.1x
 Occasional  1.8x
 Regular  1.5x

“Unlike other programs that I've tried, Upside can be measured, it's really helped our sales, and it got the reach to the customer that I was looking for. With Upside, I'm able to tell on a daily basis how well it's performing for us, not only with incremental sales, but with profitability and return on that investment.”

  • Jeff Maurer
    Owner, Maurer’s Market IGA

Retailer profile

Partner

Maurer’s Market

Industry

Grocery

Location

Dells, Wisconsin

Number of sites

1 store

Joined Upside

March 2022

November 2023
Key results
$11,000

Incremental net profit

46%

New customers from Upside

74%

Return on investment, and 1.7% incremental sales lift

The challenge

Boosting sales and expanding customer reach

Maurer's Market, a local grocery store in Dells, Wisconsin, saw costs rising and wanted to grow their customer base to increase profits and offset those rising costs. The grocer sought a solution that could attract new customers while incentivizing existing customers to make more in-store purchases.

Upside solution

Driving sales growth and customer loyalty

Maurer's Market found a powerful solution in Upside's digital marketplace. By partnering with Upside, they accessed an effective platform to boost sales, drive profitability, and acquire new customers.

How Upside solved the challenges:

  • Acquiring new customers:
    - Upside's digital marketplace provided Maurer's Market with targeted customer acquisition strategies. Through personalized cash back offers, Upside enticed many new customers to choose Maurer's Market over competitors.
  • Expanding customer reach and sales:
    - Upside's innovative approach focused on expanding customer reach and increasing sales from existing customers. Upside motivated customers to make repeat purchases through tailored incentives, like personalized offers, driving revenue growth.
resultS

Significant incremental sales and return on investment

Maurer's Market experienced impressive results with Upside, including a 74% return on investment, $11,000 in incremental net profit, and $104,000 in incremental value. The program helped the store’s customer base grow with 144 new customers and increased overall customer engagement.

Segment Relative Increase in Monthly Visits
 New  n/a
 Infrequent  3.1x
 Occasional  1.8x
 Regular  1.5x

“Unlike other programs that I've tried, Upside can be measured, it's really helped our sales, and it got the reach to the customer that I was looking for. With Upside, I'm able to tell on a daily basis how well it's performing for us, not only with incremental sales, but with profitability and return on that investment.”

  • Jeff Maurer
    Owner, Maurer’s Market IGA

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