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Fuel wholesaler gains new customers and $90K net profit
New Distributing leverages Upside's digital marketplace to attract new customers, boost sales, and maximize profits
Return on Investment (ROI) and $90K Net Profit
Incremental Gallons and Increased Transaction Frequency
of transactions on Upside were made by new customers, with 13,000 total customers
Expanding customer base and increasing sales
New Distributing, a well-established fuel wholesaler in Victoria, Texas, saw costs rising and wanted a partner to help them create an additional revenue stream that would offset those rising costs. They sought an innovative solution to expand their customer base, and to incentivize existing customers to visit their c-store profit centers more often, driving more transactions and improving overall profitability.
Personalized promotions for better engagement
Partnering with Upside, New Distributing harnessed the power of personalized promotions to engage customers effectively. By tailoring promotions to individual preferences, they created a strategic approach that maximized customer engagement and contributed to overall business growth.
Customer growth and increased profitability
Through their partnership with Upside, New Distributing achieved impressive outcomes, including:
- 53% return on investment (ROI)
- $90K in net profit
- $1M in incremental gallons
This was made possible by attracting new customers and incentivizing existing ones to transact more frequently. As a result, New Distributing experienced a 1.4x increase in transaction frequency and a 1.8x increase in monthly consumer spending. These results demonstrate how Upside' successfully contributed to customer growth, increased profitability, and overall business success.
“Upside’s promotions are a valuable tool to help us drive more transactions. By combining Upside’s fuel & c-store products, we not only are bringing new customers to the pump, but also incentivizing them to go inside; Upside is instrumental in driving new profit in our high-margin c-store business.”
- Mark Mullen
Senior Director, New Distributing
Retailer profile
New Distributing
Fuel & C-store
Victoria, Texas
41 gas stations and c-stores
September 2019
Return on Investment (ROI) and $90K Net Profit
Incremental Gallons and Increased Transaction Frequency
of transactions on Upside were made by new customers, with 13,000 total customers
Expanding customer base and increasing sales
New Distributing, a well-established fuel wholesaler in Victoria, Texas, saw costs rising and wanted a partner to help them create an additional revenue stream that would offset those rising costs. They sought an innovative solution to expand their customer base, and to incentivize existing customers to visit their c-store profit centers more often, driving more transactions and improving overall profitability.
Personalized promotions for better engagement
Partnering with Upside, New Distributing harnessed the power of personalized promotions to engage customers effectively. By tailoring promotions to individual preferences, they created a strategic approach that maximized customer engagement and contributed to overall business growth.
Customer growth and increased profitability
Through their partnership with Upside, New Distributing achieved impressive outcomes, including:
- 53% return on investment (ROI)
- $90K in net profit
- $1M in incremental gallons
This was made possible by attracting new customers and incentivizing existing ones to transact more frequently. As a result, New Distributing experienced a 1.4x increase in transaction frequency and a 1.8x increase in monthly consumer spending. These results demonstrate how Upside' successfully contributed to customer growth, increased profitability, and overall business success.
“Upside’s promotions are a valuable tool to help us drive more transactions. By combining Upside’s fuel & c-store products, we not only are bringing new customers to the pump, but also incentivizing them to go inside; Upside is instrumental in driving new profit in our high-margin c-store business.”
- Mark Mullen
Senior Director, New Distributing
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