Wizardline Technologies, Inc. Partners with Upside to Drive More Value to Domino's Franchises

May 2, 2024

WASHINGTON, D.C., May 2, 2024 – Upside, a leading digital marketplace dedicated to empowering individuals and businesses financially, officially announces a new partnership with Wizardline Technologies, Inc. This partnership facilitates faster Upside onboarding for Wizardline customers, giving them access to technology that data-mines their first party data to influence customer behavior and measures performance on their on-demand dashboard. 

"Wizardline prides itself on bringing superior data products to all levels of the restaurant franchise community," said Shawn Brunelle, Founder of Wizardline Technologies, Inc. “This partnership will allow franchisees to get even more out of our existing relationship, using the data they already have to drive real behavior change among customers.” 

Key partnership benefits include:

  • Streamlined onboarding to the Upside platform: Domino’s restaurant franchises across the U.S. will now have more streamlined onboarding, boasting Upside launch timelines of just five to 10 business days. This translates to minimal effort on the part of owners to ensure anonymized data is flowing properly. As a result, restaurant operations can proceed as usual with minimal interruption.
  • Higher profit potential: This data relationship gives Upside the critical information they need to create personalized customer offers that motivate behavior change and generate sales that directly boost retailers' bottom line, without any operational lift from retailers.    
  • Real-time impact measurement: Dominos franchisees will have greater visibility into how customer behavior is changing, and the offers that are driving sales. They can conveniently monitor performance through their on-demand dashboard to ensure maximum ROI, and to help them make decisions about where to invest their hard-won budget. 

"Domino's franchisees have already seen a lot of success on the Upside platform, with one such franchisee having achieved a 1.5% lift in total sales," said Nick Worswick, President of Retailer Go-to-Market at Upside. "This partnership with Wizardline opens the opportunity to even more franchisees who have already invested in a data partnership and want to use it to drive even more value." 

More than 100,000 retailers use Upside to win new customers and repeat visits. Unlike other platforms that charge fees based on views, clicks, or sales, and often claim credit even when they can't directly prove their impact, Upside's profit-sharing business model ensures that the sales it generates are both profitable and incremental for retailers' businesses.

Learn more about Wizardline and Upside’s partnership by reaching out to restaurants@upside.com



Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com.


Wizardline Technologies, Inc. is a software as a service (SaaS) company focusing on improving franchise sales and profits through technology. Since 2007, Wizardline has helped more than 6,500 Domino’s Pizza stores worldwide bring their franchise to the next level by simplifying virtually all aspects of franchise business from payroll, accounting, and store operations using a custom-built, highly customizable reporting platform. Wizardline also specializes in facilitating the movement of franchise data to more than 20 third-party vendors allowing franchisees to focus on what they find most important. For more information, please visit: www.thewizardline.com.   

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