Upside Partners With Stinker Stores to Bring Added Value to Customers

February 16, 2023

WASHINGTON, D.C., February 16, 2023 –– Today, Upside announced a partnership with Stinker Stores, making Upside’s cash back offers available to Stinker customers at 50 locations across Idaho. Through its top-rated mobile app and partner apps, Upside’s platform brings retail partners a massive, built-in user base, helping them capture more of the available demand on the road today. 

“For almost a century, Stinker Stores has worked to provide unmatched customer service,” said Billy Colemire, Director of Marketing at Stinker Stores. “Partnering with Upside will not only complement our loyalty program and add value for existing customers, but also welcome new customers to our stores and profitably grow our business.”

Upside generates personalization promotions that consider customers' different considerations when buying fuel. This means strategically offering cash back to price-conscious shoppers without cannibalizing profit, convincing customers that stations on its platform are worth a detour. In doing so, Upside drives new and recurring profit straight to retailers’ bottom line.

"Stinkers is a savvy and forward-thinking retailer that knows there are more ways to influence long-term profitability than just gallons – it's about people," said Kevin Hart, Upside SVP of Fuel. "Upside is proud to help Stinkers maximize each site's total revenue by attracting and driving more people to their stations."

Upside works with more than 50,000 nationwide gas stations, c-stores, grocery stores and restaurants to help merchants reach new customers and convert them into habitual buyers. Only 30% of stations in a given market can partner with Upside, and more than 40% of all markets are already at capacity and using a waitlist for new partners. If you are interested in learning more, go to

About Upside

Upside is a retail technology company on a mission to help communities thrive. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

About Stinker Stores

Founded in 1936, Stinker Stores has 110 locations throughout Colorado, Idaho, and Wyoming. Based on community values and unmatched customer service, Stinker has remained a local favorite for almost a century. Stinker’s purpose is to make our world a better place - one employee, one customer, and one community at a time, by being a bright spot in the lives we touch.

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