Upside Expands into Mobile Payments, Refreshes Branding

September 12, 2023

WASHINGTON, D.C., September 12, 2023 – Upside, a digital marketplace dedicated to empowering individuals and businesses financially, has embarked on a series of product and brand identity changes, including mobile payment options and a refreshed logo to enhance food retailer and user experiences.

“While our core remains unchanged, our company's product evolution and rebranding signify the strides we are taking in this new phase of growth and our unwavering dedication to delivering enhanced value with even greater speed," said Alex Kinnier,  Upside co-founder and CEO. “Because when Upside finds and delivers the lost value between buyer and seller, each gets more and we create more value for the entire ecosystem. “ 

Following one year of successful testing and positive consumer feedback, Upside’s mobile payment option generates a $20 million run rate in retailer sales. The option will launch to all Upside users and additional leading food retailers in the coming weeks. 

This new payment option offers advantages for both users and retailers. Users enjoy a seamless, secure mobile payment process and a quicker cashback experience, leading to increased satisfaction. These enhancements drive improved user engagement and retention, providing retailers with more opportunities to earn incremental profit. The number of participating retailers has doubled since last year, reaching a total of 100,000 retailers on the Upside platform.

"We were thrilled that Upside is improving users’ experience," Greta Dvorak, an owner of Dunn Brothers Coffee in Arden Hills, Minnesota, shared. "Upside has already contributed to the growth of my business, so I'm eagerly looking forward to the impact mobile payments will bring."

In a vision statement, Kinnier elaborated on the product development and broader ambitions pertaining to product experiences, categories, partnerships, and more. Kinnier also highlighted the company’s refreshed branding—which encompasses a revitalized visual identity, an updated mission statement, and a new website—to enhance the experience for retailers and users engaging with the platform.

Since it was founded in 2016, Upside has partnered with over 100,000 grocery stores, restaurants, gas stations, and convenience stores nationwide, giving 30 million consumers access to its offers via its app and partner apps.  

For an immersive exploration of Upside's revitalized identity, please visit or download the free Upside app on the Apple App Store or Google Play. Visual assets and comprehensive media resources are available within Upside's media kit, accessible through this link.


Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

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