SHOP ‘n SAVE Partners With Upside to Enhance Customer Value and Boost Brand Loyalty Initiatives

February 13, 2024

WASHINGTON, D.C., February 13, 2023 – Upside, a digital marketplace dedicated to empowering individuals and businesses financially, announced its partnership with nearly 80 independently owned SHOP ‘n SAVE locations in Western Pennsylvania, Maryland, New York, Ohio, and West Virginia. The Upside platform will connect SHOP ‘n SAVE retailers with millions of Upside users, who will be incentivized with personalized promotions to spend more of their grocery dollars at SHOP ‘n SAVE.

"Our partnership with Upside is a testament to our commitment to our customers and the values we uphold: we aim for users to shop, save, and enjoy life," stated Tom Charley, Vice President at Charley Family SHOP 'n SAVE. "We look forward to using the Upside platform to introduce new prospective customers to greater value, convenience, and savings."

More than 30 million consumers have access to Upside promotions through the Upside platform and its network of partner apps at grocery stores, gas stations, convenience stores, and hardware stores nationwide. Leveraging historical customer data, the company creates personalized cash back promotions that are always-profitable for retailers, creating a win-win for both retailers and consumers. To date, Upside has returned $600 million in cash to its users, generated $1.3 billion in profit for its retailer partners, and allocated 1% of its revenue to support sustainability initiatives.

“UNFI is always looking for new ways to help our banner partners get more customers through their doors,” said Bill Lipsky, Vice President SHOP ‘N SAVE Pittsburgh UNFI. “SHOP ‘n SAVE’s new partnership with Upside will not only help with customer acquisition, but will also help to boost the performance of their loyalty program.” 

Upside improves the effectiveness of existing loyalty programs by expanding their impact in unique ways. One of the main benefits of Upside is reaching customers who visit sporadically or regularly but have not yet engaged with loyalty offerings. By offering personalized promotions to these customers, Upside encourages more frequent engagement, ultimately guiding them toward your existing loyalty program. In a recent case study, nearly 20% of non-loyalty members on Upside joined a leading grocer's loyalty program within 30 days.

"Grocers leading the market today know that a variety of tools are required to grow consumer wallet share," shared Tyler Renaghan, Vice President of Retail at Upside. “We look forward to supporting SHOP ‘n SAVE to elevate their brand loyalty and attract a greater number of consumers to their grocery stores through a measurable and proven approach.”

To learn more about how your business can join Upside or the benefits of being a first-mover in-market, visit or email us at


Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

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