Schnucks and Upside Unveil Co-Branded App to Boost Schnucks Rewards Program Membership and Engagement

November 1, 2023

WASHINGTON, D.C. and ST. LOUIS (November 1, 2023) — Schnuck Markets, Inc. and Upside are excited to announce the launch of their new co-branded mobile app, aimed at creating additional savings for members of the Schnucks Rewards program. This new app will not only enhance the experience for Schnucks Rewards members but also provide them with opportunities to connect with other local retailers who are also part of Upside’s digital marketplace. The app pilot will be available in seven Evansville, Indiana-area stores.

“Schnucks is always looking for opportunities to provide our Schnucks Rewards members with unique programs and opportunities to save,” said Bob Hardester, SVP/CIO and Chief Supply Chain Officer at Schnucks. “Our collaboration with Upside and the launch of this co-branded app pilot in Evansville showcase our commitment to delivering value and supporting the community."


  • Schnucks Rewards members will receive prompts to download the Upside app either via email or a QR code.
  • Once registered, the customers will gain access to the complete range of Upside offers within the Schnucks co-branded app, including participating fuel and restaurant retailers. 
  • After successfully redeeming offers, users cash out their Schnucks Rewards dollars, which are directly deposited into their Schnucks Rewards account.

"Upside and retailer loyalty programs serve complementary purposes, and in fact they're best together. Our data proves Upside's effectiveness in attracting new loyalty sign-ups in a cost-efficient manner." said Tyler Renaghan, Upside’s Vice President of Grocery. "With Schnucks, we're taking it a step further with our new co-branded app, a tool we're confident will play a pivotal role in helping the company achieve its loyalty program goals."

Since their partnership began in October 2021, Upside and Schnucks have jointly generated more than $90 million in sales, resulting in over $20 million in incremental (net-new) profit, translating to a 43% return on investment.

To learn more about how you can partner with Upside, visit For additional insights into Upside's innovative vision for shaping the future of brick-and-mortar commerce, which includes creating new opportunities to boost membership and activity in retailer loyalty programs, visit our blog.



Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

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