Nation’s Best to Capture Incremental Purchases with New Upside Partnership

April 2, 2024

WASHINGTON, D.C., April 2, 2024 – Upside, a leading digital marketplace dedicated to empowering individuals and businesses financially, has partnered with the Nation’s Best, a company of locally branded hardware stores, home centers, and lumber yards. This partnership brings Upside promotions to 46 Nation’s Best hardware stores across 15 U.S. states, aiming to attract new and occasional customers to Nation’s Best while expanding Upside’s platform beyond food and fuel categories.

"We're always looking for ways to drive more customers in-store, and Upside's methodology stood out," said Chris Miller, CEO at Nation’s Best. "Few solutions are able to provide truly personalized incentives to customers the way Upside does, and the impact on our bottom line made this partnership a no-brainer for our company."

Upside's app and network of partner apps connects millions of app users with retailers near them, precisely when they are making decisions about where to shop, dine, or refuel. The platform is trusted by more than 100,000 businesses and has helped its retailer partners earn $1.5 billion in incremental profit to date.

"Upside’s platform was built to serve all brick and mortar retailers. Our collaboration with Nation’s Best underscores our dedication to expanding into categories beyond fuel, restaurant, and grocery," said Nick Worswick, President of Retailer Go-to-Market at Upside. "When we’re able to provide users with more value at a wider array of establishments, the marketplace's effect takes hold and both sides do better. 

While most third-party platforms claim to improve consumer awareness and engagement for retailers, this extended reach involves additional costs, and their measurement tools struggle to pinpoint their impact on profitability. In stark contrast, Upside distinguishes itself by offering extended reach without additional charges and can prove its impact on its retail partners’ bottom-line profit.

For hardware retailers seeking to explore how Upside can enhance their stores and empower their existing workforce to better serve customers, please visit


Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

Nation’s Best is a company of locally branded hardware stores, home centers, and lumber yards, focusing on people and relationships, first and foremost. Having the ability to join a larger network of like-minded business people, partnering with Nation’s Best allows for continued and exponential growth opportunities in each of your local markets. Providing purchasing power, additional capital, better associate benefits, and best-practice expertise are just a few of the many things Nation’s Best can bring to your business. For more:

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