Forbes Recognizes Upside as One of America's 2024 Best Startup Employers

March 5, 2024

WASHINGTON, D.C. (March 5, 2024) – Upside, a digital marketplace dedicated to empowering individuals and businesses financially, was named one of America’s Best Startups for Employees in 2024 by Forbes. The business magazine’s list, compiled in conjunction with Statista Inc., recognizes the top 500 startups displaying excellence across employer reputation, employee satisfaction, and growth. 

“Our people are our most valuable asset in our work to advance the economic power of people living and working in the real world,” said Alex Kinnier, Upside Co-founder and CEO. “We’re proud of the recognition of our commitment to fostering innovation and supporting the professional growth of team members at every level.” 

 To create the list, Forbes partnered with market research firm Statista to identify privately-held companies headquartered in the U.S. that employ more than 50 people and were founded between 2014 and 2021. Millions of data points were gathered and analyzed. Out of 20,000 companies, 3,000 qualified for in-depth analysis, and 500 startups made the final ranking for distinguished corporate culture and employee engagement practices.

In 2023, Upside achieved major milestones, including:

As the need for Upside’s product grows, so does our team. Upside is actively looking to fill positions in multiple offices and remotely. To learn more about job opportunities and life at Upside, visit the company's career page.



Upside is a digital marketplace that connects millions of consumers with brick and mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs and helped businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

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