For the Second Time, Upside Makes the Inc. 5000 Annual List of America’s Fast-Growing Private Companies

September 7, 2023

Washington, DC, September 7, 2023 – Inc. revealed that Upside, a digital marketplace dedicated to empowering individuals and brick and mortar businesses financially, has secured its spot on the Inc. 5000 annual list for the second consecutive year. In this year's ranking, Upside is listed at the 1,292nd spot, solidifying its status as one of the fastest-growing private companies in America.

"This recognition serves as a testament to the role our product plays in the lives of people living and working in the real world, and the value it contributes to the entire ecosystem," explained Alex Kinnier, co-founder and CEO of Upside. "It also highlights the profound impact our employees have had in driving this mission forward. Their dedication and hard work have been pivotal in our growth and impact."

Since 2016, Upside has used personalized offers to help millions of people get more purchasing power on the things they need, and tens of thousands of brick and mortar businesses earn measurable profit – all while contributing to important sustainability initiatives. Upside has partnered with over 100,000 gas stations, c-stores, grocery stores and restaurants nationwide, transforming how retailers connect with their customers, drive loyalty and increase revenue. Earlier this summer, Upside announced a significant milestone in its journey by surpassing $1 billion in new, incremental profit for its retail partners. 

The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital and the seemingly intractable hiring challenges.

“Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires—is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” 

For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. 

About Upside

Upside is a marketplace that connects consumers with brick and mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more:

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