bp Partners With Upside to Offer Customers Cash Back On Fuel Purchases at ARCO Branded Sites in WA, OR and N. CA

May 23, 2023

Washington, D.C. and La Palma, California, May 23, 2023Upside is pleased to announce a new partnership with bp enabling Upside app users to earn cash back on fuel at 500 bp supplied ARCO branded locations in Northern California, Oregon and Washington. 

“We are very excited about this Upside relationship and what it will do for our businesses,” stated Khush Hans, a multi-site ARCO ampm franchise in the Pacific Northwest region. 

More than 30 million people have access to the Upside promotions via Upside’s platform or API integrations with notable partnerships like Uber, Lyft and Instacart. This means thousands of Upside users are in any one retailer’s neighborhood – helping Upside partners tap into a pool of potential fuel customers who might not otherwise visit.

"As a market-leading brand, bp knows that consumer’s choices impact fuel retailers’ bottom line," said Kevin Hart, SVP of Fuel at Upside. "Consumers, especially younger consumers, think differently about their money and how they spend it, and retailers need to find ways to earn their repeat business by providing them with value. By attracting and driving new and existing customers to bp’s network of ARCO stations, Upside will help the company maximize its total revenue and engage next-generation customers."

Upside's approach to offer generation is rooted in a comprehensive understanding of consumer behavior, informed by historical spending patterns on-site, in-market research, consumer behavior analysis and more. The result is personalized, always-profitable offers that create a win-win situation for both customers and retailers. This unique approach is transforming the way retailers engage with their customers, driving loyalty and increasing revenue.

Since its launch in 2016, Upside has grown to work with more than 50,000 nationwide gas stations, c-stores, grocery stores, and restaurants. If you are interested in learning more, go to upside.com/products/platform.

About Upside 

Upside is a retail technology company on a mission to help communities thrive. Our technology has helped millions of people get more purchasing power on the things they need, and tens of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailers, the consumers they serve, and towards important sustainability initiatives. For more: www.upside.com  

Nora Langan, Senior Media Relations Manager | 215-565-5790, nora.langan@upside.com 

About ARCO 

ARCO and the ARCO Spark are trademarks of Tesoro Refining & Marketing Company LLC. and are used under license by bp Products North America at bp supplied sites across Northern California, Oregon, and Washington.


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