New customers and more profit, guaranteed.
Restaurants across the nation are using Upside to make more profit from each customer without increasing menu prices. The technology identifies which nearby customers aren’t dining at your restaurant today, and uses profitable cash-back promotions to bring them through your doors. These promotions are based on the data you already have, and your profit is guaranteed.
Learn moreFeatured restaurants working with Upside
What Upside does for you
Upside generates profitable cashback promotions to reach new customers, re-engage lapsed customers, and encourage larger spend from regular customers across all your locations.
Reaches millions of new customers and increases existing customer loyalty without giving away free or negative-margin products.
Upside protects your margins & uses our machine learning personalization engine to guarantee a 15% return on investment across all your stores. Every transaction with Upside is profitable, or you don’t pay.
Upside’s independently verified methodology proves attribution and profitability on each transaction.
Only targets new customers & sales to compliment your existing customer base and marketing efforts.
No operations, point of sale, or IT involvement is required at any of your locations with Upside.
How Upside works
Acquires customers.
Upside grows its own network of more than 26 million users nationwide who use the free Upside mobile app to decide where to dine. Upside promotions can also be integrated into your own branded experiences.
Identifies the customers who should choose you.
Upside’s AI platform cross-references users’ purchasing behavior and 12 months of anonymized transaction data your stores already have to find new, infrequent, and lapsed customers who should be dining with you, but aren’t today.
Incentivizes customers to change their behavior.
Upside’s platform generates profitable cash back promotions that are proven to bring those customers to you instead of your competitors.
Provides an easy customer experience.
To take advantage of promotions at your locations, users claim an offer in the Upside app, pay as-usual, snap a picture of their receipt, and earn cash back right in the app.
Guarantees profit.
Upside closely monitors margins and only operates within those margins so all additional sales through Upside are net-profitable.
What makes Upside different?
No unnecessary discounting.
Unlike most programs that unnecessarily discount or promote menu items that a customer was going to buy anyway (like your loyal customers), Upside only incentivizes new or infrequent customers that need extra motivation to order more.
Measurable, proven results.
Upside’s methodology definitively proves the profit generated as a result of the program. Our measurement has been tested, audited, and verified by 20,000 businesses; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.
Works with your existing programs.
Upside works well with all existing loyalty programs, and even removes the cost of the existing loyalty program from Upside promotions so you never “double pay” for running separate programs.
Better reach.
Only about 10-15% of regular customers use a restaurant’s loyalty program. Working with multiple high-quality brands on a platform like Upside improves reach and retention.
Aligned with your business.
If we don’t deliver proven profit, you don’t pay.
Data security.
Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.
What other restaurants have to say
How we’ve made an impact in businesses just like yours
Learn more about Upside:
Request a call or in-person demo by filling out the form below.