New customers and more profit, guaranteed.

Restaurants across the nation are using Upside to make more profit from each customer without increasing menu prices. The technology identifies which nearby customers aren’t dining at your restaurant today, and uses profitable cash-back promotions to bring them through your doors. These promotions are based on the data you already have, and your profit is guaranteed.

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Profit is guaranteed!

No long term contracts

See why restaurants nationwide choose Upside

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Featured restaurants working with Upside

What Upside does for you

Expands your market share.

Upside generates profitable cashback promotions to reach new customers, re-engage lapsed customers, and encourage larger spend from regular customers across all your locations.

Increases brand value.

Reaches millions of new customers and increases existing customer loyalty without giving away free or negative-margin products.

Guarantees profit.

Upside protects your margins & uses our machine learning personalization engine to guarantee a 15% return on investment across all your stores. Every transaction with Upside is profitable, or you don’t pay.

Uses strict measurement.

Upside’s independently verified methodology proves attribution and profitability on each transaction.

Compliments current efforts.

Only targets new customers & sales to compliment your existing customer base and marketing efforts.

Does the work for you.

No operations, point of sale, or IT involvement is required at any of your locations with Upside.

How Upside works

Acquires customers.

Upside grows its own network of more than 26 million users nationwide who use the free Upside mobile app to decide where to dine. Upside promotions can also be integrated into your own branded experiences.

Identifies the customers who should choose you.

Upside’s AI platform cross-references users’ purchasing behavior and 12 months of anonymized transaction data your stores already have to find new, infrequent, and lapsed customers who should be dining with you, but aren’t today.

Incentivizes customers to change their behavior.

Upside’s platform generates profitable cash back promotions that are proven to bring those customers to you instead of your competitors.

Provides an easy customer experience.

To take advantage of promotions at your locations, users claim an offer in the Upside app, pay as-usual, snap a picture of their receipt, and earn cash back right in the app.

Guarantees profit.

Upside closely monitors margins and only operates within those margins so all additional sales through Upside are net-profitable.

Don’t just take our word for it

See what the Upside community has to say
Make it a habit to check before you head somewhere. Great deals come around and you don’t want to miss it!
Ed V.
Referring friends means you get to sit back and relax as you watch the money add up in your account!
Paige C.
You don’t have to link a card, but if you do you can check in to the station and not even have to upload your receipt, which makes an already easy app EVEN EASIER!
Melissa B.
I was skeptical, researched and I said I would give it a shot for a month and look at me now ! $220 in and still making money daily off referrals.
Vanessa D.
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What makes Upside different?

No unnecessary discounting.

Unlike most programs that unnecessarily discount or promote menu items that a customer was going to buy anyway (like your loyal customers), Upside only incentivizes new or infrequent customers that need extra motivation to order more.

Measurable, proven results.

Upside’s methodology definitively proves the profit generated as a result of the program. Our measurement has been tested, audited, and verified by 20,000 businesses; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.

Works with your existing programs.

Upside works well with all existing loyalty programs, and even removes the cost of the existing loyalty program from Upside promotions so you never “double pay” for running separate programs.

Better reach.

Only about 10-15% of regular customers use a restaurant’s loyalty program. Working with multiple high-quality brands on a platform like Upside improves reach and retention.

Aligned with your business.

If we don’t deliver proven profit, you don’t pay.

Data security.

Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.

What other restaurants have to say

How we’ve made an impact in businesses just like yours

“Upside’s results are proven. Our operators continue business as usual and Upside brings us customers we wouldn’t see without the platform. And it does so profitably. Upside’s measurement techniques not only help us understand these new customers, but also tell us about how our existing customers’ behavior is changing. That gives us insight into the exact value the Upside platform provides.”
Zohaib Dhanani, COO of The Dhanani Group

Learn more about Upside:

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