Our goal is to bring you new customers and new transactions with no additional work. In order to do that, we have invested millions of dollars in growing our user base and constantly finding new customers through different marketing ideas and programs.
One way that we reach new customers is by having our current users share Upside with their own networks. Users share their unique promo code with friends and family right through the mobile app.
We incentivize sharing by granting a one-time bonus to the referring user. They get that bonus when their referee claims an offer through Upside for the first time. Customers continue to receive small bonuses every time each of their referees use the app, encouraging customers to keep using - and sharing! - Upside.
Upside is a top Travel App and has consistently high ratings on the IOS and Android app stores. As a result, customers search for and install the app directly. We monitor our app store ratings closely to maintain a solid reputation among customers.
Upside is always looking for new ways to bring you new customers and more gallons when you need it most. One area of driver growth has been with delivery drivers. These drivers are on the road now more than ever before.
In fact, home package delivery is up 65%, restaurant delivery is up 67%, and grocery delivery is up 150% from 2019. In order to invest in this new trend, Upside partnered with delivery apps to bring our offers to their network of drivers. Now, these high value drivers are aware of Upside, and thousands of them have transacted with our retail partners around the country. Upside also has partnerships with GasBuddy and Checkout51 to provide our personalized offers to their customers.